Elizabeth Perse, Ph.D.
Professor, Chair
My research is grounded in Uses and Gratifications, a theoretical perspective that focuses on why people use the mass media. I find this perspective especially interesting because it has allowed me to focus on the appeal of specific television genres (e.g., soap operas and local television news), compare how different communication channels differ in their utilities, and even why people use pornography.
I have enjoyed applying uses and gratifications research to new mass media technologies. In the mid 1980s, I began studying why people used remote control devices. This research explored gender differences in remote use, how remote use could intervene in different media effects, and how people’s predispositions affected how much they changed channels.
Most recently, my research has shifted to a focus on the mass media aspects of the Web. That research has explored if the Web can displace television use (probably not too much, for now). Doug Ferguson and I have collected data on the use of the Web for television-like activities, especially watching video on the Web.
Curriculum Vitae
Dr. Perse's Recipes
COMM 200 in London: Comparative U.S. - British Media (Perse)
COMM245: Mass Communication and Culture
COMM370: Theories of Mass Communication
COMM418: Broadcast Television History (Courtright & Perse)
COMM450: Mass Media Effects
COMM670: Mass Communication Theory
Postal address
Communication Department
University of Delaware
250 Pearson Hall
Newark, DE 19716
Email address
eperse@udel.edu
Department office phone
302-831-8041
Department Fax
302-831-1892
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