Curriculum Vitae

August 1999

ELIZABETH MOYER PERSE

Address

Education

Ph.D., Speech Communication: Mass Communication, Kent State University, 1987. Preliminary Paper: A Conceptualization of Media Involvement. Dissertation: Cognitive and Affective Involvement with Local Television News.

M.A., Speech Communication: telecommunications, Kent State University, 1985. Thesis: Soap Opera Viewing by College Students and the Cultivation Process.

B.A., Northwestern University, Evanston, Illinois, 1971. Major: English Literature.

Employment

1987 - Present Associate Professor, Department of Communication, University of Delaware. Teach mass communication courses, direct theses, serve on graduate committees.

1986 - 1987 University Fellow, Kent State University. Taught telecommunications courses.

1984 - 1986 Editorial Assistant, Journal of Broadcasting & Electronic Media. Assisted the editor in the manuscript review and journal production process.

1983 - 1984 Review and Criticism Assistant, Journal of Broadcasting.

Graduate Assistant, School of Speech Communication, Kent State University. Taught Radio Production lab sections, supervised student news productions, and research assistant to Alan M. Rubin.

1980 - 1983 Suburban correspondent, The Cleveland Plain Dealer. Attended and reported on local government meetings, maintained rapport with local government officials.

Undergraduate Courses Taught

Telecommunications Research Mass Media Effects

Broadcast Copywriting Media Message Analysis

Introduction to Mass Communication Mass Media and Culture

Theories of Mass Communication Special Topic: The Soap Opera

Experiments in Mass Communication The New Technologies

Communicating Online Broadcasting History

Graduate Courses Taught

Theories of Mass Communication

PUBLICATIONS

Books

Courtright, J. A., & Perse, E. M. (1998). Communicating online. Mountain View, CA: Mayfield.

Courtright, J. A., & Perse, E. M. (1998). The Mayfield quick guide to the Internet for Communication students. Mountain View, CA: Mayfield.

Refereed Journal Articles

Ferguson, D. A., & Perse, E. M. (in press). The World Wide Web as a functional alternative to television. Journal of Broadcasting & Electronic Media.

McLeod, D. M., Signorielli, N., Perse, E. M., & Courtright, J. A. (1999). Censorship, mass media and the Persian Gulf War. Free Speech Yearbook, 36, 104-117.

Perse, E. M. (1998). Implications of cognitive and affective involvement for channel changing. Journal of Communication, 48(3), 49-68.

Perse, E. M., & Dunn, D. G. (1998). The utility of home computers: Implications of multimedia and connectivity. Journal of Broadcasting & Electronic Media, 42, 435-456.

Perse, E. M., Nathanson, A. I., & Ferguson, D. A. (1997). Gender differences in television use: An exploration of the instrumental-expressive dichotomy. Communication Research Reports, 14, 176-188.

Perse, W. M., McLeod, D, M., Signorielli, N., & Dee, J. (1997). News coverage of abortion between Roe and Webster: Public opinion and real-world events. Communication Research Reports, 14, 97-105.

Barbato, C. A., Graham, E. E., & Perse, E. M. (1997). Uses of interpersonal communication motives and humor by elders. Communication Research Reports, 14, 48-57.

Perse, E. M. (1996). Sensation seeking the use of television for arousal. Communication Reports, 9, 38-48.

* portions reprinted in Pyrczak, F. (1998). Interpreting basic statistics (2^nd ed.). Los Angeles: Pyrczak Publishing.

Perse, E. M., Nathanson, A. I., & McLeod, D. M. (1996). The effects of spokesperson gender, PSA appeal, and involvement on evaluations of safe-sex public service announcements. Health Communication, 8, 171-189.

Emerson, M. B., & Perse, E. M. (1995). Sports and media events orientations to the 1992 Winter Olympics. Journal of International Communication, 2(1), 80-99.

Pavitt, C., Perse, E. M, & Burggraf, C. S. (1995). The stability of college students' implicit theories of marriage as measured by the Relational Dimensions Instrument. Communication Quarterly, 43, 332-341.

McLeod, D. M., & Perse, E. M. (1994). Direct and indirect effects of socioeconomic status on public affairs knowledge. Journalism Quarterly, 71, 433-442.

Perse, E. M. (1994). Uses of erotica and acceptance of rape myths. Communication Research, 21, 488-515.

Perse, E. M., & Ferguson, D. A. (1994). Gratifications from newer television technologies. Journalism Quarterly, 70, 843-853.

* Nominated for the 1994 Communication Policy Research Award by the Donald McGannon Communication Research Center, Fordham University.

* Reprinted in: A. Wells and E. A. Hakanen (Eds.), Mass Media and Society (pp. 317-330). Greenwich, CT: Ablex (1997).

Perse, E. M., Ferguson, D. A., & McLeod, D. M. (1994). Cultivation in the newer media environment. Communication Research, 21, 79-104.

Ferguson, D. A., & Perse, E. M. (1993). Media and audience influences on channel repertoire. Journal of Broadcasting & Electronic Media, 37, 31-47.

Graham, E. E., Barbato, C., & Perse, E. M. (1993). The Interpersonal Communication Motives model. Communication Quarterly, 41, 172-186.

Perse, E. M., Burggraf, C. S., & Pavitt, C. (1993). College students' perceptions of marriage on television. New Jersey Journal of Communication, 1, 103-116.

Perse, E. M., Burton, P. I., Kovner, E. S., Lears, E. E., & Sen, R. J. (1993). Predicting use of electronic mail in a college classroom. Communication Research Reports, 9(2), 161-170.

Perse, E. M., & Courtright, J. A. (1993). Normative images of communication media: Mass and interpersonal channels in the new media environment. Human Communication Research, 19, 485-503.

Barbato, C. A., & Perse, E. M. (1992). Interpersonal communication motives and the life position of elders. Communication Research, 14, 516-531.

Perse, E. M. (1992). Predicting attention to local television news. Communication Reports, 5, 40-49.

Perse, E. M. (1990). Audience selectivity and involvement in the newer media environment. Communication Research, 17, 675-697.

Perse, E. M. (1990). Involvement with local television news: Cognitive and emotional dimensions. Human Communication Research, 16, 556-581.

Perse, E. M. (1990). Media involvement and local television news effects. Journal of Broadcasting & Electronic Media, 34, 17-36.

Perse, E. M., Pavitt, C., & Burggraf, C. S. (1990). Implicit theories of marriage and evaluations of marriage on television. Human Communication Research, 16, 387-408.

Perse, E. M., & Rubin, A. M. (1990). Chronic loneliness and television use. Journal of Broadcasting & Electronic Media, 34, 37-53.

Perse, E. M., & Rubin, R. B. (1989). Attribution in social and parasocial relationships. Communication Research, 16, 59-77.

Perse, E. M., & Rubin, A. M. (1988). Audience activity and satisfaction with favorite television soap opera. Journalism Quarterly, 65, 368-375.

Rubin, A. M., Perse, E. M., & Taylor, D. S. (1988). A methodological investigation of cultivation. Communication Research, 15, 107-134.

Rubin, R. B., Perse, E. M., & Barbato, C. A. (1988). Conceptualization and measurement of interpersonal communication motives. Human Communication Research, 14, 602-628.

Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14, 246-268.

Rubin, A. M., & Perse, E. M. (1987). Audience activity and television news gratifications. Communication Research, 13, 58-84.

Perse, E. M. (1986). Soap opera viewing patterns of college students and cultivation. Journal of Broadcasting & Electronic Media, 30, 175-193.

Rubin, R. B., Rubin, A. M., Perse, E. M., Armstrong, C., McHugh, M., & Faix, N. (1986). Media use and meaning of music video. Journalism Quarterly, 63, 353-359.

Rubin, A. M., Perse, E. M., & Powell, R. A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12, 155-180.

Book Chapters

Perse, E. M.. Applying audience activity theories to television promotion. In S. t. Eastman (Ed.), Promotion: Theory and Research. Book under contract with Erlbaum.

Perse, E. M. (1996). Herta Herzog. In N. Signorielli (Ed.), Women in communication (pp. 202-211). Westport, CT: Greenwood.

Rubin, A. M., & Perse, E. M. (1994). Measures of mass communication. In R. B. Rubin, P. Palmgreen, P., & H. W. Sypher (Eds.), Communication research measures: A sourcebook (pp. 37-56). New York: Guilford.

Perse, E. M., & Ferguson, D. A. (1993). Gender differences in remote control use. In J. R. Walker & R. V. Bellamy (Eds.), The remote control device in the new age of television (pp. 169-186). New York: Praeger.

McLeod, D., Perse, E., Signorielli, N., & Courtright, J. (1993). Public perceptions and evaluations of the role of the media in the Persian Gulf War. In B. S. Greenberg & W. Gantz (Eds.), Desert Storm and the mass media (pp. 197-212). Cresskill, NJ: Hampton Press.

Perse, E. M. (1990). Cultivation and involvement with local television news. In N. Signorielli & M. Morgan (Eds.), Advances in cultivation analysis (pp. 51-69). Newbury Park: Sage.

Professional Publications

Perse, E. M. (1991). Cognitive and affective involvement with local television news. Research report distributed by the National Association of Broadcasters.

Rubin, A. M., Powell, R. A., & Perse, E. M. (1986, November/ December). Television news: The on-air family. Image, pp. 15-18.

* Reprinted in 1987, March, RTNDA Intercom Digest, 4(5).

Editorial Activities

Review and Criticism Editor, Journal of Broadcasting & Electronic Media, 1994-1997.

Perse, E. M. (1996). Review and Criticism Editor's Note. Journal of Broadcasting & Electronic Media, 40, 509-510.

Perse, E. M. (1995). Review and Criticism Editor's Note. Journal of Broadcasting & Electronic Media, 39, 275-277.

Perse, E. M. (1995). Review and Criticism Editor's Note. Journal of Broadcasting & Electronic Media, 39, 126.

Rubin, R. B., Palmgreen, P., & Sypher, H. W. (1994). Communication research measures: A sourcebook. New York: Guilford.

Associate editor of Mass Communication section. Chapter responsibilities:

Perse, E. M. Family communication patterns scale (pp. 159-163)

Perse, E. M. Gratifications sought and obtained scales (pp. 173-177)

Perse, E. M. Perceived realism scale (pp. 282-285)

Perse, E. M. Political media gratifications scale (pp. 296-300)

Perse, E. M. Television affinity scale (pp. 367-370)

Perse, E. M. Television viewing motives scale (pp. 371-376)

Rubin, A. M., & Perse, E. M. Measures of mass communication (pp. 37-56)

Book Reviews

Perse, E. M. (1993). Review of "It's Time for My Story: Soap Opera Sources, Structure, and Response by Carol Traynor Williams. Journalism Quarterly, 70, 725-726.

Perse, E. M. (1991). Review of Television in Everyday Life by Kubey & Csikszentmihalyi. Contemporary Sociology, 20, 284-285.

Professional Papers

Perse, E. M., & Signorielli, N. (1999, May). Heterosexism in television content and research. Paper presented at the International Communication Association annual convention, San Francisco.

Ferguson, D. A., & Perse, E. M. (1998, November). The World Wide Web as a functional alternative to television. Paper presented at the Speech Communication Association annual convention, New York.

Perse, E. M. (1998, August). Measuring the active audience: Uses and gratifications and the World Wide Web. Presentation at the Association for Education in Journalism and Mass Communication annual convention (Communication Theory and Methodology Division), Baltimore.

Perse, E. M. (1996, November). Implications of cognitive and emotional involvement for channel changing. Paper presented at the Speech Communication Association annual convention, San Diego. Top-three paper, Mass Communication Division.

Perse, E. M. (1996, November). I don't care if you are 65. You are still my baby!: Examining parents' communication motives throughout the life-span. Paper presented at the Speech Communication Association annual convention, San Diego.

Barbato, C. A., Perse, E. M., & Graham, E. E. (1995, November). Interpersonal communication motives and family communication patterns: Interfacing mediated and interpersonal communication. Paper presented at the Speech Communication Association annual convention, San Antonio.

Perse, E. M., & Dunn, D. G. (1995, August). The utility of home computers: Implications of multimedia and connectivity. Paper presented at the Association for Education In Journalism and Mass Communication convention, Washington, DC.

Perse, E. M., Nathanson, A. I., & McLeod, D. M. (1995, May). The effects of spokesperson gender, PSA appeal, and involvement on evaluations of safe-sex public service announcements. Paper presented at the International Communication Association annual convention, Albuquerque.

Barbato, C. A., Graham, E. E., & Perse, E. M. (1994, November). Uses of Interpersonal Communication Motives and humor by elders. Paper presented at the Speech Communication Association annual convention, New Orleans.

Ferguson, D. A., & Perse, E. M. (1994, April). Viewing television without the remote: A deprivation Study. Paper presented at the Broadcast Education Association convention, Los Vegas.

Emerson, M. B., & Perse, E. M. (1993, November). Sports and media events orientations to the 1992 Winter Olympics. Paper presented at the Speech Communication Association convention, Miami.

Pavitt, C., Perse, E. M, & Burggraf, C. S. (1993, May). The stability of college students' implicit theories of marriage as measured by the Relational Dimensions Instrument. Paper presented at the International Communication Association convention, Washington, D.C.

Perse, E. M. (1992, November). College students' uses of erotica and sexual callousness. Paper presented at the Speech Communication Association convention, Chicago.

Perse, E. M., & Ferguson, D. A. (1992, November). Gratifications from newer television technologies. Paper presented at the Speech Communication Association convention, Chicago.

Graham, E. E., Barbato, C., & Perse, E. M. (1992, November). The Interpersonal Communication Motives Model: Matters of validity. Paper presented at the Speech Communication Association convention, Chicago.

Perse, E. M., Ferguson, D. A., & McLeod, D. M. (1992, August). Cultivation and the newer television technologies. Paper presented at the Association for Education in Journalism and Mass Communication convention, Montreal.

McLeod, D. M., Perse, E. M., Signorielli, N., & Courtright, J. A. (1992, May). Conflict and public opinion: The impact of the Persian Gulf War on public hostility toward mass media and protesters. Paper presented at American Association for Public Opinion Research, St. Petersburg Beach, FL.

Ferguson, D. A., & Perse, E. M. (1992, April). Influences on channel repertoire in the newer media environment. Paper presented at the Broadcast Education Association convention, Las Vegas. First-place paper award.

Barbato, C. A., & Perse, E. M. (1991, November). Interpersonal communication motives and the life position of elders. Paper presented at the Speech Communication Association convention, Atlanta.

Burggraf, C. S., Pavitt, C. Q., & Perse, E. M. (1991, November). Marital and television schema and judgments of observed television marriages. Paper presented at the Speech Communication Association convention, Atlanta.

McLeod, D. M., Perse, E. M., Signorielli, N., & Courtright, J. A., (1991, November). Media coverage of the Persian Gulf War: The question of censorship. Paper presented at the Speech Communication Association convention, Atlanta.

Perse, E. M., & Courtright, J. A. (1991, November). Functional images of communication media: Mass and interpersonal channels in the new media environment. Paper presented at the Speech Communication Association convention, Atlanta. Top-four paper award, Mass Communication Division.

Perse, E. M., Pavitt, C. Q., & Burggraf, C. S. (1991, November). Effects of color and black-and-white programs on activation of pro- and anti-social schemata. Paper presented at the Speech Communication Association convention, Atlanta.

Pavitt, C., & Perse, E. M. (1991, May). The measurement of stability in communication-relevant implicit theories: A new issue to argue about. Paper presented at the International Communication Association convention, Chicago.

Perse, E. M. (1991, May). Personality influences on audience selectivity in the newer media environment. Paper presented at the International Communication Association convention, Chicago.

Rubin, A. M., & Perse, E. M. (1991, April). Measurement in mass communication. Paper presented at the Eastern Communication Association convention, Pittsburgh.

Perse, E. M. (1990, November). Need for cognition and attention to local television news. Paper presented at the Speech Communication Association convention, Chicago.

McLeod, D. M., & Perse, E. M. (1990, August). An empirical assessment of factors leading to knowledge gaps: Cognitive skills, news use and access, and perceived utility. Paper presented at the Association for Education in Journalism and Mass Communication convention, Minneapolis.

Dee, J. L., McLeod, D. M., Perse, E. M., Signorielli, N., & Crohan, M. (1990, May). News coverage of abortion, public opinion, and statistics: Are they related. Paper presented at the American Association for Public Opinion Research convention, Lancaster, PA.

Burggraf, C. S., Pavitt, C., & Perse, E. M. (1990, April). Further explorations of the relationship between implicit theories of marriage and perception of marriage on television. Paper presented at the Eastern Communication Association convention, Philadelphia.

Perse, E. M., Burggraf, C. S., & Pavitt, C. (1990, April). College students' perceptions of marriage on television. Paper presented at the Eastern Communication Association convention, Philadelphia.

Perse, E. M. (1989, November) Media involvement and local news effects. Paper presented at the Speech Communication Association convention, San Francisco.

Perse, E. M. (1989, August). Audience selectivity and involvement. Paper presented at the Association for Education in Journalism and Mass Communication convention, Washington, DC. Top-three paper award, Theory and Methodology Division.

Rubin, A. M., & Perse, E. M. (1989, August). Analysis of cultivation methodology. Paper presented at the Association for Education in Journalism and Mass Communication convention, Washington, DC.

Perse, E. M., Pavitt, C., & Burggraf, C. S. (1989, May). Implicit theories of marriage and evaluations of marriage on television. Paper presented at the Eastern Communication Association convention, Ocean City, MD.

Perse, E. M., & Rubin, A. M. (1988, November). Loneliness and ritualized television use. Paper presented at the Speech Communication Association convention, New Orleans. Top three paper award.

Perse, E. M. (1988, May). A conceptualization and test of media involvement. Paper presented at the International Communication Association convention, New Orleans.

Perse, E. M. (1988, May). Cultivation and involvement with local television news. Paper presented at the International Communication Association convention, New Orleans.

Rubin, A. M., Perse, E. M., Hahn, M., & Taylor, D. S. (1987, August). A methodological investigation of cultivation. Paper presented at the Association for Education in Journalism and Mass Communication convention, San Antonio, TX. Top three paper award, Theory and Methodology Division.

Rubin, R. B., Perse, E. M., & Barbato, C. A. (1987, May). The interpersonal uses of communication. Paper presented at the International Communication Association convention, Montreal, Canada.

Perse, E. M., & Rubin, A. M. (1987, April). Audience activity and television program satisfaction. Paper presented at the Broadcast Education Association convention, Dallas, TX. Top three paper award.

Perse, E. M. (1987, March). A conceptualization of media involvement. Paper presented at the Speech Communication Association, Mass Communication Division, Doctoral Honors Seminar, Athens, GA.

Rubin, A. M., & Perse, E. M. (1986, November). Audience activity, parasocial interaction, and soap opera involvement. Paper presented at the Speech Communication Association convention, Chicago, IL.

Perse, E. M. (1986, May). Attributional confidence, cognitive complexity, and parasocial interaction in soap opera viewing. Paper presented at the International Communication Association annual convention, Chicago, IL.

Rubin, A. M., & Perse, E. M. (1986, May). Audience activity and television news gratifications. Paper presented at the International Communication Association convention, Chicago, IL.

Perse, E. M. (1986, April). College students' use of soap operas and the cultivation process. Paper presented at the Central States Communication Association convention, Cincinnati, OH.

Rubin, A. M., Perse, E. M., Powell, R. A., & McHugh, M. P. (1985, November). Parasocial interaction, loneliness, and local television news viewing. Paper presented at the Speech Communication Association convention, Denver, CO.

Rubin, R. B., Rubin, A. M., Perse, E. M., Armstrong, C., McHugh, M., & Faix, N. (1985, May). Media use and meaning: A music video exploration. Paper presented at the International Communication Association convention, Honolulu, HI.

Perse, E. M. (1985, April). Ritualized viewing, dependency, and the cultivation process. Top three student paper award, presented at the Broadcast Education Association convention, Las Vegas, NV.

Perse, E. M. (1984, October). Individual differences as intervening variables in the cultivation effect. Paper presented at the Speech Communication Association of Ohio convention, Columbus, OH.

Conference Activity

Invited participant, "How Will Technology Affect the Future of [Distance] Education?" National Communication Association Summer Conference on Communication and Technology, Washington, DC, July, 1999.

Chair and Respondent, "Audience Relationships with Media Personalities: Further Exploration of Links Between Mass and Interpersonal Communication," International Communication Association, San Francisco, May, 1999.

Discussant, "Distance Education in the Communication Classroom: Exploring our Options for Classrooms without Walls," National Communication Association, New York, November, 1998, (Talk titled: Developing and Distributing Communication Courses via "Syndicated Video.)

Discussant, "www.stop&reflect.com: A Roundtable discussion on Computer-Mediated Communication and Distance Learning in the Academy," Eastern Communication Association, Saratoga Springs, NY, April, 1998.

Respondent, "Teens and the Media: Images Relating to Appearance in Three Media," National Communication Association, Chicago, November, 1997.

Respondent, "Competitive Papers in the Effects of Media Violence: The Continuing Controversy," National Communication Association, Chicago, November, 1997

Participant, "State-of-the-Art Instructional Communication: Computer-Mediated Communication, Cyberspace Education, and Distance Learning," International Communication Association, Montreal, May, 1997.

Discussant, "Interactive Presentation Session," International Communication Association, Montreal, May, 1997.

Discussant, "Images on Prime Time: The Nineties," Eastern Communication Association, Baltimore, April, 1997.

Discussant, "Competitive Papers in Mass Communication," Speech Communication Association, San Diego, November, 1996.

Discussant, "Interpersonal Communication Motives and the Family," competitive panel in interpersonal/organizational communication, Eastern Communication Association, New York, 1996.

Chair, "Competitive papers in mass communication: Interactive session," Speech Communication Association, San Antonio, November 1995.

Discussant, "Directions for future research in communication motivation," competitive panel in interpersonal/organizational communication, Eastern Communication Association, Pittsburgh, April, 1995.

Respondent, "Studies in measurement: Validity research," competitive panel in communication theory, Eastern Communication Association, Pittsburgh, April, 1995.

Panel participant, Kent State University School of Communication Studies, Summer Research Conference, June 24-26, 1994.

Respondent, competitive papers in Mass Communication, Interactive Session, Speech Communication Association convention, Miami, November, 1993.

Respondent, competitive papers in Mass Communication, Interactive Session, Speech Communication Association convention, Chicago, November, 1992.

Panel Chair Mass Communication Division, Speech Communication Association convention, Atlanta, November, 1991, "Individual Differences and Mass Media Use."

Invited respondent, competitive papers, Ohio University Communication Research Conference, April 1991.

Panel Chair, Mass Communication Division, Speech Communication convention, Chicago, November, 1990, "Exploring Media Use among Divergent Audiences."

Respondent, competitive papers, Ohio University Communication Research Conference, May 1990.

Grants

Signorielli, N., & Perse, E., Impact of Mass Media on Adolescents' Sexual Behavior. Submitted with G. Wingood, The Rollins School of Public Health of Emory University, Atlanta, Georgia.

This grant proposal is for a subcontract to complete the content analysis of adolescents' media choices and involvement with examining the relationships between media use and preferences and adolescents' sexual behaviors. First year direct costs = $169,848; total costs = $254,772; direct costs for entire project (5 years) = $394,469; total costs = $591,704.

Grant, Center for Teaching Effectiveness, University of Delaware, 1997, $3000. (Co-investigator with John Courtright)

Grant, University of Delaware College of Arts and Sciences Supplemental Funds, 1994, $1300.

Grant, University of Delaware College of Arts and Sciences Supplemental Funds, 1991, $1300.

Grant, University of Delaware College of Arts and Sciences Supplemental Funds, 1988, $600.

Book in Progress

Perse, E. M. Media effects. Contract with Erlbaum.

Research in Progress

Barbato, C. A., Perse, E. M., & Graham, E. E. Interpersonal communication motives and family communication patterns: Interfacing mediated and interpersonal communication. Manuscript submitted for publication.

Ferguson, D. A., & Perse, E. M. Viewing television without the remote: A deprivation Study. Manuscript in preparation.

McLeod, D. M., & Perse, E. M. Image appeals and evaluations of male and female political candidates. Manuscript in preparation.

Perse, E. M., & Ferguson, D. A. Gender differences in television viewing styles. Manuscript in preparation.

Perse, E. M., & Pavitt, C. Q. Effects of color and black-and-white programs on activation of pro- and anti-social schemata. Manuscript in preparation.

Perse, E. M., & Courtright, J. A. Formation of parasocial relationships. Research in progress.

Perse, E. M., & Courtright, J. A. Uses and gratifications of the Internet. Research in progress.

Barbato, C. A., Graham, E. E. &. Perse, E. M. Communicating interpersonally: Parents and Children. Research in progress,

Editorial Boards

Editorial Board, Media Psychology, 1998-

Editorial Board, Communication Quarterly, 1998-

Editorial Board, Journal of Broadcasting & Electronic Media, 1991-present

Editorial Board, Human Communication Research, 1995 - 1997

Editorial Board, Journal of Communication, 1993 -

Advisory Board, Annual Editions in Mass Media, Dushkin Publishing, 1994 -

Editorial Board, Communication Research Reports, 1992-1996, 1998-

Editorial Board, Communication Monographs, 1992 - 1994

Professional Reviewing Activities

External reviewer for tenure, Pennsylvania State University, College of Communications, 1998.

External reviewer for tenure, West Virginia University, Department of Communication Studies, 1998.

Reviewer, Journal of Computer-Mediated Communication, 1998

Reviewer, Mayfield Publications, 1997, 1998, 1999

Reviewer, Pine Forge Press, 1997

Reviewer, Western Journal of Communication, 1997

Reviewer, West Virginia University Grants Committee, 1995, 1996

Reviewer, Human Communication Research, 1989-1990, 1993, 1995, 1998

Reviewer, Communication Research, 1988, 1989, 1995, 1996, 1997, 1998

Reviewer, Journal of Applied Communication Research, 1989, 1998 (Special Editorial Board)

Reviewer, Political Communication, 1998, 1999

Reviewer, Journalism Quarterly, 1994, 1995, 1999

Reviewer, Candidate for Promotion and Tenure, Towson State University, 1994

Reviewer, National Science Foundation, 1994, 1995

Reviewer, Candidate for Promotion and Tenure, University of Akron, 1993

Reviewer, Dushkin Publishing Group, 1993

Reviewer, Mayfield Publishing, 1996 - 1998

Reviewer, Guilford Press, 1992.

Reviewer, Journal of Communication, 1992, 1993

Reviewer, Sex Roles, 1992.

Reviewer, Pennsylvania Speech Journal, 1992.

Reviewer, Critical Studies in Mass Communication, 1992.

Reviewer, Journal of Broadcasting & Electronic Media, 1985, 1987-1991.

Reviewer, competitive papers, Ohio University Communication Research Conference, 1990, 1991.

Reviewer, competitive papers, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication Association, 1990-1998

Reviewer, Competitive Student Papers, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication Association, 1989, 1991.

Reviewer, Competitive Papers, Mass Communication Division, International Communication Association, 1988, 1989, 1990, 1991, 1992, 1994, 1995, 1996, 1997, 1998

Reviewer, Competitive Papers, Mass Communication Division, Speech Communication Association, 1991- 1998

Program evaluator, Mass Communication Division, Speech Communication Association, 1990.

Reviewer, Competitive Student Papers, Mass Communication and Society Division, Association for Education in Journalism and Mass Communication Association, 1989.

Reviewer, Longman Publishing Company, 1989.

Editorial Assistant, Journal of Broadcasting & Electronic Media, 1984-1986.

Review and Criticism Assistant, Journal of Broadcasting, 1983-1984.

Honors

Identified as the 36^th most prolific active communication scholar from 1915 - 1995. In "The Status of Research Productivity in Communication: 1915-1995," by M. Hickson, III, D. W. Stacks, & J. Bodon, Communication Research, 66(2), 1999.

Identified as one of the most prolific telecommunications scholars from 1985-1995. Ranked third. In "An Analysis of Research Article Productivity by Telecommunications Scholars Over the Past Decade," by D. Atkin & L. W. Jeffres, Journal of the Association for Communication Administration, 27, pp. 18-29, 1998.

Top-three paper, Mass Communication Division, Speech Communication Association annual convention, San Diego, November. 1996.

Perse, E. M. (1986). Soap opera viewing patterns of college students and cultivation. Journal of Broadcasting & Electronic Media, 30, 175-193.

• Identified as the 9th most frequently cited article published in the Journal of Broadcasting & Electronic Media by Rice et al., in Journal of Broadcasting & Electronic Media, 40(4).

Perse, E. M., & Ferguson, D. A. (1994). Gratifications from newer television technologies. Journalism Quarterly, 70, 843-853.

• Nominated for the 1994 Communication Policy Research Award by the Donald McGannon Communication Research Center, Fordham University.

Named among the top 50 most cited Communication scholars in "The Age-Old Query: How to Assess Faculty Scholarship" panel presented at the Eastern Communication Association, Pittsburgh, April, 1995.

Listed among top 3.6% active prolific scholars in communication studies by Hickson, Stacks, and Amsbary, Communication Education, 42, 1993.

Named 13th most prolific active woman scholar in Communication (since 1915) in Communication Quarterly, vol. 40(4), 1992.

Named as 34th most cited Communication scholar during 1990 in "The Evaluative Use of Citation Analysis of Communication Journals," by E. T. Funkhouser, Human Communication Research, 22(4), 1996.

Named 22nd most productive telecommunications researcher between 1985-1990), in Journalism Quarterly, 1991.

Top paper award, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication convention, August, 1992 (with D. A. Ferguson & D. M. McLeod).

Top-four paper award, Mass Communication Division, Speech Communication Association convention, (with J. A. Courtright), November, 1991.

Top-three paper award, Communication Theory and Methodology Division, Association for Education in Journalism and Mass Communication convention, August, 1989.

Top three paper award, Theory and Methodology Division, Association for Education in Journalism and Mass Communication convention, (with A. M. Rubin, M. Hahn, & D. S. Taylor, D. S.), August, 1987.

Top three student paper award, Broadcast Education Association convention, April, 1985.

Graduate Student Senate Dissertation Award, Kent State University, 1987.

Speech Communication Association, Mass Communication Division, Doctoral Honors Fellow, March, 1987.

University Fellowship, Kent State University, 1986-1987.

Graduate Student Senate Research Award, Kent State University, 1986.

David B. Smith Fellowship, Kent State University, 1986.

Professional Service

Nominating Committee, Mass Communication Division, Speech Communication Association, 1995-1997

Chair, Research Committee, Mass Communication Division, Speech Communication Association, 1993-1994.

Research Committee member, Mass Communication Division, Speech Communication Association, 1991-1993.

Secretary, Mass Communication Division, Speech Communication Association, 1987-1988.

Administrative Experience

Acting Chair, Department of Communication, Spring 1993.

President, Arts and Science College Senate, 1993-1994.

Chair, Departmental Search Committee, 1991-1992, 1993-1994.

Chair, Research Committee, Mass Communication Division, Speech Communication Association, 1993-1994.

Advertising Manager, Communication Quarterly, 1998-

Department, College, and University Service

Member, University Senate Research Committee, 1998

Member, Summer College Advisory Committee, 1998

Member, University Senate Undergraduate Studies Committee, 1992, 1995 - 1997.

Member, University Senate Library Committee, 1996 - 1998

Member, University of Delaware Center for Teaching Effectiveness Advisory Board, 1996 - 1998.

President, Arts and Science College Senate, 1993-1994.

Member, blue-ribbon Committee on the Future of the College of Arts and Sciences, 1994

President-Elect, Arts and Science College Senate, 1992-1993.

Member, College of Arts and Science Dean's Scholar ad-hoc committee, 1996, 1998

Member, College Budget Council, 1992-1994.

Member, Arts and Science College Senate Executive and Steering Committees, 1992-1994.

Reader, University Scholarship Admissions, 1993

Member, University Undergraduate Educational Affairs committee, 1992, 1995, 1996

Member, 10-year Cope (Committee on Program Evaluation), Department of Communication, 1991. (Prepared departmental documents.)

Committee member, 5-Year Evaluation of the Chair of the Department of Communication, 1991.

Arts and Science College Senate member, 1990, 1991, 1992, 1995, 1996, 1997

Adviser, Undergraduate Communication Student Association, University of Delaware, 1990, 1991, 1992.

Member, Videotape Research Committee, Department of Communication, University of Delaware, 1988, 1991.

Member, Curriculum Committee, Department of Communication, University of Delaware, 1987-1997

Student member, Graduate Studies Committee, School of Speech Communication, Kent State University, 1984-1987.

Student member, Faculty Search Committee, School of Speech Communication, Kent State University, 1985.

Member, Student Advisory Committee, School of Speech Communication, Kent State University, 1984-1985.

Professional Affiliations

• Association for Education in Journalism and Mass Communication
• Broadcast Education Association
• Eastern Communication Association
• International Communication Association
• Speech Communication Association
• American Academy of Advertising