You will need an Adobe reader to view and print these readings. If You don't have one, download the Adobe reader here.
 

1    Lowery, S. A., & DeFleur, M. L. (1988). Milestones in mass communication research (2nd ed.). Chapter 3: The invasion from Mars: Radio panics America (pp. 55-78). New York: Longman.

MASS COMMUNICATION AND CRISES

2    McLeod, D. M., Eveland, W. P., & Signorielli, N. (1994). Conflict and public opinion: Rallying effects of the Persian Gulf War. Journalism Quarterly, 71, 20-31.

MASS COMMUNICATION AND PUBLIC OPINION

3    Iyengar, S., & Simon, A. (1993). News coverage of the gulf crisis on public opinion. Communication Research, 20, 365-383.

LEARNING

4    Armstrong, G. G., & Greenberg, B. S. (1990). Background television as an inhibitor of cognitive processing. Human Communication Research, 16, 355-386.

5    Levin, S. R., & Anderson, D. R. (1976). The development of attention. Journal of Communication, 26(2), 126-135.

6     Saegert, J. (1987). Why marketing should quit giving subliminal advertising the benefit of the doubt. Psychology & Marketing, 4, 107-120.

SOCIALIZATION

7     Bryant, J., & Rockwell, S. C. (1994). Effects of massive exposure to sexually oriented prime-time television programming on adolescents' moral judgment. In D. Zillmann J. Bryant, & A. C. Huston (Eds.), Media, children, and the family (pp. 183-195). Hillsdale, NJ: Erlbaum.

8     Atkin, C. K. (1993). On regulating broadcast alcohol advertising. Journal of Broadcasting & Electronic Media, 37, 107-113.

SEX AND VIOLENCE

9    Donnerstein, E., Wilson, B., & Linz, D. (1992). On the regulation of broadcast indecency to protect children. Journal of Broadcasting & Electronic Media, 36, 111-117.

10    Zillmann, D., & Bryant, J. (1982). Pornography, sexual callousness, and the trivialization of rape. Journal of Communication, 32(4), 10-21.