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Eric Leighton

Home town: Mechanicsburg, PA

BFA: Visual Communications // Class of 2014

http://www.eric-leighton.com.com

"every single problem has its own unique solution"

When I’m given a brief for an assignment, I try to figure out precisely what is being asked for and what the most interesting approach to tackle the problem is. I’ve noticed that in doing this, every single problem has its own unique solution. When I dive into the assignment it simply starts as a huge brainstorming session, where no idea is stupid and I just write down everything that possibly comes to mind. This tends to get out every bad idea, a few completely off the wall ideas and then usually a few that I can run with. I talk them out with my peers and decide the best route. The best ideas I come up with are the ones that I can blow out across multiple platforms, that people can interact with and something that garners an emotional response from the audience. When I actually get into designing I decide which medium is the best to work with to get to the solution I want. Usually I work for a while on something, get mad at it and start again until I’m satisfied with the outcome. In the end I’m usually working on trying to fine tune all of the small details I may have missed along the way.

Eric Leighton
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