Not final, but good enough to print
Version 3/16/06
These notes are from the book: Naked Conversations: Scoble and Israel
Class
Support Material: Hackers, Hits and Chats

Blogging in a Crisis

Social media covering natural disasters and wars.

Traditonal corporate response to a crisis is about ten days.

Kryptonite lesson.

Beta version of Microsoft's Explorer 7 allegedly blocking google and yahoo! toolbars. Left undefended could have exploded through the internet. Scoble's quick response.

NASAs silent responses.

Intel's Pentium III bug

Its important to use tools like blogs to:

1. create a dialogue with customers: apoligize, outline actions etc.

2. listen to the conversations about products, so as to know when a problem occurs and head it off before it gets out of control

Six Apart licensing issues.

Emerging Technologies

RSS and podcasting move to mass adoption. (need some evidence to support: new adopters of RSS and podcasting in the business / marketing community etc.)

Web evolution:

1. Age of surf

2. Age of search

3. Age of subscription ?

Pg. 213: If web search engines of today extract needles from hay-stacks, then the new RSS search engines deliver diamonds from coal mines---whole clusters of them.

New applications of RSS:

• RSS auction: RSS Auction

• RSS for deals (Dealcatcher.com)

• RSS job search (need to find, has to exist, its too obvious ?)

• RSS to track parcel deliver etc.

• RSS for ads. for specific products (refrigerator example)

RSS empowers the receiver, not the sender. receivers determine when to subscribe, and when to terminate a subscription.

What has enabled the podcasting revolution: iTunes

Business applications of podcasting: who is using podcasts and why ?

BBC world service has just launched podcasts.

Characteristics of a podcast versus more traditional web audio presentations: RSS subscriptions and connection to a player.

Video logs: Channel 9.

Value of tagging.

Conversation Era

P. 230: This fundamental change repositions customers from the edge of the corporation to their rightful place in its center. This new customer-centric positioning is in refreshing contrast to companies seeing customers as no more than pairs of sticky eyeballs.

Conversational Marketing: Three Circles