Listing of Class Notes, by Chapter.

• Marketing, a Focus on the Customer: Chapter 1 Notes
  
• Marketing in the Organization: An Overview: Chapter 2 Notes
  
• The Changing Marketing Environment: Chapter 3 Notes
  
• Consumer Behavior: Chapter 6 Notes
  
• Market Segmentation, Targeting: Chapter 9 Notes
  
• Collecting and Using Information: Chapter 8 Notes
  
• Relationship Marketing: Chapter 10 Notes
  
• Developing New Products: Chapter 11 Notes
  
• Managing the Product: Chapter 12 Notes
  
• Channels and Wholesaling: Chapter 15 Notes
  
• Retailing: Chapter 17 Notes
  
• Promotional Process, Sales Promotion and Publicity: Chapter 18 Notes
  
• Advertising: Chapter 19 Notes
  
• Personal Selling and Sales Management: Chapter 20 Notes
  
• Pricing Issues: Chapter 13 Notes
• Marketing of Services: Chapter 24 Notes
  
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