- Est. 1/11, Weixin
- Rebranded WeChat, 4/12
- #1 messaging app, worldwide, 300m China users, 100m worldwide
- Use celebrities as brand ambassadors for growth (ex. Bollywood stars, Lionel Messi)
- Multimedia services, inc. chat and voice. Payment system and Games center: it's a platform: 5 reasons WeChat is way more innovative than you might think
- Censorhip issues
- versus Sina Weibo
- Within China and outside of China issues (keyword filtering)