Vine

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• Founded 6/12
• Twitter purchased: 10/12 for $30 million
• 6 seconds, looped, stiched together clips, hashtags, revine
• Launch 1/13 iOS
• 6/13 Android
• 6/13 13 million users sharing 1 million videos a day (x4 faster than Instagram)
• Editor's pick
• use for Journalism
• Porn
  • Apple requires min age for app to 17+
  • block porn related hashtags
  • 3/14 change TOS to ban porn
  • "report this post" option
  • reaction (versus censorship): How the adult community is responding to Vine's porn ban
• Instagram innovation
• Potential for ad agencies

• Uses
  • DIY
  • News
  • Comedy
  • Demonstration
  • Branding

• Brands: new, experimental
  • Dunkin Donuts' ESPN Billboard ad
  • Nissan
  • Oreo Cookie
  • Ikea
  • Lowes
  • GAP
  • GE (#sixsecondscience)

• Business model
  • Advertising platform ?
  • Premium Pages ?