Social Media

Back to Digital Marketing class index. Now updated at Alex's site: Social Media Landscape

Tools

Evolution

Social Media Landscape:

• Broad-based versus Niche sites
• Stage of Product Life Cycle

Business Model

1. Grow users
2. Gain lock-in
3. Monetize

Features

• Profile page
• Status update
• Newsfeed (Facebook Wants To Fill Your News Feed With Actual News):
  • Facebook: Social Graph
  • LinkedIn: Professional Graph
  • Twitter: News

• Contacts: friends, professional
  • Unidirectional: Twitter, Instagram
  • Multidirectional: Facebook, LinkedIn

• Advertising platform
  • Owned-media: brand pages
  • Display
  • Native

Data and ...

• Pew Research: 42% of online adults use multiple social networking sites, but Facebook remains the platform of choice
• Teenagers leaving Facebook? Facebook is 'dead and buried', replaced by simpler networks, study finds
• Some 73% of online adults now use a social networking site of some kind. 42% of online adults now use multiple social networking sites.
• Does Facebook hatred hurt Google+?