SnapChat

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• Evan Spiegel, Robert Murphy (and Reggie Brown)
• Stanford class project
• disappearing content, ephemeral messaging service
• versus "idealized online identity"
• 9/11 initial release for iOS
• 11/12 Android version
• 6/13 design usability update
• 10/13 stories launched (content for 24 hours). Can be made public (good for marketers), or kept private

• 11/13 turned down $3bn FB offer, $4bn Google offer
• Crunchies best mobile app: 2013, fastest growing mobile app: 2012
• 5/14 added features: video chat, text messaging
• 5/14 700m snaps a day, 500m SnapChat stories viewed (no MAU numbers)
• 80% US, 13-23 age
• More personal than Facebook (number of Friends)

• Marketers:
  • Taco Bell: Beefy Crunch Burrito (snaps)
  • McDonalds 26 second story, Lebron James "New bacon clubhouse!". Use twitter to promote channel and story
  • 16 Handles

• Risks
• Security / Hacking
• Sexting: distribution channel for child pornography
• Brown suite

• IS there a business model ?
• Lack of data