Pinterest

• Wikipedia
• Connect everyone through things they are interested in, global platform of inspiration and ideas
• Est: 12/09 Closed beta (soft launch)
• Silberman reached out personally to first 5k users, why ?
• Importance of mobile app growth? (iPhone app before Android)
• Fastest network to break the 10 million user mark, why?
• Design usability
• Change of Terms of Service
• Copyright issues; Safe Harbour ? noPin HTML tag
• Third largest network, 3/12
• Demographic skews to women
• Pinterest users spend more at retail
• Pinterest users spend more time on Pinterest than web browsers do on the regular site of retailer
• Venture funded, where's the business model ?
• Value: Platform, users, marketers ($3.8bn 10/13)
• Pin feed
  • Verified Business Accounts
  • Company name, linked to web-site
  • Analytics
  • Advertising
  • "Suggestions"
  • Rich Pins
  • Content marketing, Visual

• 30bn pins, half in last 6 months (2013)
• 80% of pins are repins
• new: Guided search for mobile
• 75% of traffic mobile (early 2014), more engaged
• SEO implications
• Ads coming in 2014

• Example of Marketer's using Pinterest
  • PetPlan: 26,109 followers
  • LLBean: 5.5 million followers
  • Lululemon: 1.95 million followers
  • GAP: 70,858 followers
  • Macy's: 87,641 followers
  • JC Penney: 34,158 followers (new)
  • University of Delaware: 1,651 followers