Mobile

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Class Slides: Mobile Adoption

It requires marketers to support a wide range of mobile tactics, including mobile websites, mobile applications, mobile email, SMS, push notifications, mobile advertising, mobile search and more. In other words, we are well past the days where it is acceptable for marketers to simply have a side project called mobile marketing. Instead, marketers should resolve to do away with regulating their “mobile marketing” initiatives to silos and instead embrace mobility in its entirety.

Shift

Phases

Major Players

Design considerations

App Stores

Marketing Innovations

Mobile Strategy:

Mobile first