LinkedIn

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• Wikipedia

• pre-dates Facebook, 5/03 launch
• slow early growth, American Express deal
• now public company, solid IPO 5/11
• 259 million users, 6/13
• Focused Niche: people with professional occupations:
  • sales
  • business development
  • recruiting

• Two-way relationship, connection (like Facebook)
• Second and third degree connections (Facebook: Friends of Friends)
• Business Model:
  • Talent Solutions (Businesses)
  • Marketing Solutions
  • Premium Subscriptions (Users)

• profitable, 3/06
• Lock-in ?
• Security breach
• Registered users versus Active users, Engagement issues ?
  • using site when seeking job, updating resume
  • persistant use of site (newsfeed?): influencers and Pulse

• Mobile strategy, and unbundling
• Acquisitions, including SlideShare (5/12) and Pulse (4/13)
• China, and China version (3/14)
• Economic graph?
• Competition ?