Google+

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• Wikipedia

• Google's 4th attempt, behind:
  • Google Buzz
  • Google Friend Connect
  • Orkut

• Launched 6/11, invite only, rapid early growth
  • Social network
  • Social layer: identity service for other google properties (Gmail, Android, Google Play, YouTube, Maps, etc), data, good for advertisements
  • 540 million users of ID service (10/13)
  • 300 million users of social network, up from 190 m in May (10/13)
  • 1.5 billion photos per week

• Low minutes / month use, versus Facebook's hour / month use
• Satisfying a need, creating a unique opportunity ?
• Unidirectional (versus Facebook, like Twitter)
• Competes with Facebook, or designed to make Google products richer and more engaging (A social layer) ?
• Integration with Google products: Gmail, YouTube, more time spent versus Facebook
• Circles, Hangouts, Sparks
• YouTube commenters now require a G+ account
• Impact of Google Glass?

• Marketers' use of Google+
  • Impact on SEO (more important than other Social Networks?) +1
  • Authorship tool
  • Hangouts: live then archived
  • Spielberg and Lincoln movie
  • Manchester United Google plus Front Row Hangout (Man United: Google+): 2.49m followers, 98m views
  • Man City: Google+: 2.9m followers, 71m views
  • Burberry: Google+: 3.46m followers, 36m views
  • Macy's: Google+: 138,877 followers, 939,000 views
  • Unversity of Delaware: Google+: 593 followers, 15,000 views

• Departure of Vic Gundotra, 4/14?