FourSquare
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- Wikipedia
- launched 2009
- 4/12 20 million users, 35 million 10/13
- $2m revenue 2012, $10-15 million 2013
- Advertising business model
- Mobile App (like Instagram), GPS Mobile device to interact with environment: Pioneer
- Mobile, off-line, integration
- check-ins, badges, mayor
- Tips and reviews
- Foursquare Branded Pages
- Location-based couponing, recommendations
- Integration with other Social Media
- Privacy concerns ?
- "Please Rob Me"
- Evolving to survive:
- Badges
- Local discovery and search
- The Brilliant Hack That Brought Foursquare Back From the Dead
- Swarm: split app into two: unbundling