add: Facebook Connect, API stuff: Facebook’s Identity Crisis
- Wikipedia
- Resolve problem
- Deliberate growth
- Upset Myspace, Dominant Social Media Vehicle
- continuous innovation: news feed (EdgeRank algorithm); hashtags; graph search
- Platform, makes other sites more viral
- App Store (akin to Apple and Google)
- Connects real people, versus content (Friend versus Follower)
- Privacy settings ?
- Censorship and Freedom of Speech (beheading clips flip flop)
- Blocked in China, outside freetrade zone
- pre and post IPO (valuation: $104Bn)
- Facebook Connect
- Value: Platform, Users, Marketers
- Developing business model
- low CTR on display (.04% versus google search: 8%) (paid media)
- high CTR on brand pages, wall posts (owned, earned media)
- native advertising, promoted posts
- user behavior: social viewing versus viewing content
- Designed for social
- Owned versus Earned Media, Paid Media
- Incongruence of goals, Marketers and Facebook: "like us on Facebook"
- 8/2008 - 10/2012 users grew a factor of 10 (wikipedia)
- 1/14 1.23 bn users, market cap $134bn (user = $109)
- Dominates in 127 / 137 countries: World Map of Top Social Networks
- Larger than Amazon, by Market cap
- Teens on the decline?
- Growth slows as reach increases (Facebook now 10 years old)
- Average time spent on Facebook decreases as reach increases ?
- Lock-in for users stems from: content; connections; do you exist ?
- Lock-in for brands: reach
- Transition from PC access to Mobile access, implications ?
- Facebook Home
- Paper
- Mobile ad revenue climbing: 59% of ad revenue (4/14)
- Mobile apps big market for FB mobile ads
- F8 returns 2014: refocus on App Developer community (App Center laucnhed 3/12)
- Purchase of WhatsApp ($19bn) and Instagram ($1bn): acknowledge threat of niche sites
- Unbundling apps: Messenger app, Nearby Friends
- Edgerank algorithm determines Newsfeed content.
- Brand pages gaining less organic reach
- Relationship with other social media sites (niche versus broad)
- Official Brand Pages (like Pinterest) ?
- Purchase of Oculus (Virtual Reality)
- Top 100 Facebook Fan Pages
- Expanding internet access, to expand growth