Big Data

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Wikipedia: Big data

Slides: Big Data

Data produced every two days is the equivalent of all data available up to 2003 -- Google's Schmidt
Global data volume doubles every two years
90% of data in the world was produced in the last two years
Is There Hope for Small Firms, the Have-Nots in the World of Big Data?

Generally

Data Sources

How can you determine who would be most popular in the lead role in 50 Shades ?

Three aspects to Big Data

  1. Storage
  2. Analytics
  3. Visuualization

Attributes of Big data

Changes in analysis

Hadoop:

Algorithm

The Filter Bubble: Algorithm vs. Curator & the Value of Serendipity
What determines your filter bubble?

Machine Learning

Old World, New World

Examples of algorithmic driven content to increase engagement and lock-in:

Thought: Fake tweet after AP was hacked (Obama injured) causing an immediate 140 dip in the stock market, before it recovered as quickly: False White House explosion tweet rattles market (Veracity)

Question: How can a mobile app augment old world (shop) with new world (content specific to the individual shopper?)): Dumb retail to Smart retail environment

Additonal Trends

Additional issues

Cloud Computing

Cloud Computing

Google App Engine

Amazon Web Services

Windows Azure

Software as a Service

Privacy

Hackers

'Worst breach in history' puts data-security pressure on retail industry: need to move to EMV Standard (high switching costs)