Chapter 15 Questions
If a producer uses two or more different types of channels of distribution for the same product, this is called:
strategic channel alliance.
Direct consumer marketing is becoming more common because:
consumers are more willing to travel to producers' locations.
using intermediaries adds too much unneccesary cost to products.
of recent improvements in technology allowing consumers to communicate directly with producers.
most consumer products require extensive after sales service, intermediaries would make this inefficient.
all the above are reasons.
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