Vol. 18, No. 7	Oct. 15, 1998

Media scholar to alter way you look at ads

Once you've heard Chris Lloyd talk, you'll never look at alcohol advertising the same way again. And, that's true for even the coolest of teens.

Lloyd, a nationally recognized media scholar, will bring his fast-paced presentation on media manipulation to the University of Delaware on Wednesday, Oct. 21. His evening talk, a dynamic hands-on approach to understanding media messages, is free and open to the public. Especially appropriate for local teens, the talk will be held from 7-8 p.m. in Mitchell Hall.

Also on Oct. 21, he will meet with UD student life staff in the morning and will address area high school teachers, wellness workers and church youth leaders in the afternoon.

All of his talks are sponsored by the Campus/Community Coalition of the Robert Wood Johnson Foundation grant to combat binge drinking.

Lloyd and his approach to media literacy have been highlighted on Good Morning America, in The Washington Post and on the CBS Radio Network.

"Anyone prone to being a passive (TV) viewer is snapped out of it by Lloyd," Dan Beyers wrote in The Washington Post.

"Just saying no to television hasn't worked," Lloyd said in the article. "So, you might as well help students analyze it-not just negatively, but constructively-so they don't become passive vessels just soaking it all in." A former broadcast journalist, Lloyd designed and implemented the media literacy and production curriculum for the gifted and talented program at the secondary level in Montgomery County, Md.

He has spoken on Capitol Hill, at the White House Conference Center and before the American Medical Association and numerous local schools and organizations.

For more information on his campus appearances, contact Tracy Bachman at the UD Center for Drug and Alcohol Studies, telephone 831-3115.

High school teachers, wellness workers and church youth leaders should call Roberta Gealt at 831-3204 for information on the afternoon session.