Refreshing partnership
Vol. 17, No. 7Oct. 16, 1997

Refreshing partnership

The beverage of choice on the campus is now YoUDee's very own Blue Hen Spring Water, which the UD mascot is sharing with the campus and community. The label features the bird after a workout relaxing, against a backdrop of snow-capped mountains, enjoying a refreshing bottle of water.

YoUDee is shown here with the team that made it possible-(clockwise from left, rear) Keith Heckert, University Media Services, who designed the label; Domenic Celenza, Philadelphia Coca-Cola Bottling Co., which distributes Blue Hen Spring Water; and Joseph Panichelli and Jim Zaremski, Wissahickon Mountain Spring Water, which bottles the water. According to Barbara Kreppel, administrative services, Blue Hen Spring Water made its debut at the first home football game against Villanova and is available at all retail dining locations on the campus. Sales are up over last year's brand, she says.

Photo by Robert Cohen