|Vol. 17, No. 22||March 5, 1998|
The Master of Business Administration (MBA) program in UD's College of Business and Economics is "moving rapidly into the ranks of leading business programs," and this year was included in U.S. News & World Report's top 100 listing, Dean Dana J. Johnson reported.
The ranking places UD within the top 10 percent of all 800 MBA programs in North America, according to Associate Dean Scott K. Jones.
"We're doing many things to maintain positive momentum within the college and to move forward," Johnson said. "As a result, our full-time MBA program is quickly beginning to share key characteristics of top-50 business programs."
UD's MBA program this year climbed 24 places to appear among the top 100 in the U.S. News graduate school rankings, Alexander L. Brown, MBA programs, said.
Enrollment figures offer additional evidence of progress within the MBA program, Jones said. Since 1994, enrollment has grown from 81 full-time students to 130 as of fall 1997. The average Graduate Management Admissions Test (GMAT) scores of incoming full-time students, meanwhile, has increased to 595, representing the 78th percentile of all test takers-a level "quite comparable to a top-50 program," Brown said.
Part-time MBA enrollment has grown, too, from 224 in 1994 to 265 last fall, and applications for the Executive MBA Program are "at an all-time high," Jones said. "Having achieved a critical mass of full-time students and stable part-time enrollment, we are now positioned to establish the recognition for quality that these programs deserve," he added. "This can be accomplished by promoting the MBA program to students, corporate recruiters and other business school deans."
At the graduate as well as undergraduate levels, Johnson said, the College of Business and Economics is gaining ground fast by banking on its reputation as a leader in information technologies, and by leveraging its ties with corporate partners to expand career services for business students.
In 1997, for instance, UD launched a Corporate Associates internship program, a partnership with leading employers, including W.L. Gore & Associates; CSC, The United States Corp.; the DuPont Co.; DuPont-Dow; Peirce Park Group; Fleet Bank; Guardian Companies; Business Dynamics; and the state of Delaware Treasurer's Office. Moreover, Johnson said, MBA faculty are developing a concentration in information technologies for MBA students, which also promises to expand an existing management and information science minor at the undergraduate level.
Through the new program, business students will study emerging issues, such as electronic commerce and systems analysis, Brown said. For example, one of the new elective courses offered this semester, "Marketing and Electronic Commerce," requires MBA students to develop web applications for local businesses, including the Wilmington Savings Fund Society (WSFS).
"UD has developed a reputation as 'The Technology University,'" Brown noted. "We have been identified, over and over again, as a model for other institutions of higher learning, in terms of our strength in this field. Now, we're going to play that card in our College of Business and Economics."
The College offers graduate-level degrees through its MBA program and through its Department of Economics, which currently serves nearly 80 students, including 22 doctoral candidates, according to Chairperson James Butkiewicz.
UD is one of only 131 business schools in the elite Graduate Management Admissions Council (GMAC), said MBA Programs Director Robert Barker. The not-for-profit GMAC owns and administers the GMAT, a standard admissions test for business students, Barker explained, and UD's alliance with the organization "places the University among excellent company, including the country's finest business schools."
As a member of a GMAT advisory committee, Brown said he works to increase UD's visibility and reputation among competing business schools.
The GMAC "is an exclusive group," Barker noted, and membership in the organization "speaks well for the quality of our MBA program."