UpDate - Vol. 13, No. 26, Page 2
April 7, 1994
Howard Garland named second Tyler professor

     Howard Garland, professor and chairperson of the University of
Delaware's Department of Business Administration, has been named Chaplin
Tyler Professor of Business at the University, Richard B. Murray, interim
provost at the University, announced.
     Garland is the second faculty member in the College of Business and
Economics to be honored with the professorship that is funded by an
endowment made possible by a $2 million gift to the University from Chaplin
Tyler of Hockessin.
     "Named professorships honor distinguished scholarship and teaching and
are awarded only to select members of the faculty," Murray said. "I am
particularly pleased to announce this professorship, which pays double
tribute: to Howard Garland's achievements and to Chap Tyler's generosity."
     "During his tenure here at the University of Delaware, Dr. Garland has
excelled in scholarship, teaching and administrative service," Kenneth R.
Biederman, dean of the College of Business and Economics, said. "Dr.
Garland exemplifies the qualities and high standards envisioned in the
Chaplin Typer Professorship. He is to be congratulated by the entire
University community on these successes."
     "What is especially significant for me about this honor is that I have
had the privilege to know and work with the person for whom the
professorship is named," Garland said. "Aside from his great success in the
business world and obvious generosity, Chap Tyler's commanding intellect
and scholarly productivity, that persist to this date at age 96, serve as
an inspiration to all of us who seek to understand more about the science
and art of management. "
     Garland was named chairperson of the University's Department of
Business Administration in 1988.
     In that role, he administers a department of more than 30 faculty
representing the areas of management, operations management and marketing.
     Before joining the University, Garland was a professor of management
and psychology at the University of Texas at Arlington, where he also was a
member of the graduate faculty. From 1978-80, he was acting chair of the
Department of Management there.
     In 1985-86, he was a visiting professor of organizational behavior at
the University of Illinois at Urbana/Champaign and from 1972-74 was an
assistant professor of psychology at Upsala College.
     Garland's research focuses on behavorial decision making, sunk-cost
and escalation effects, motivational and human performance, goal setting
and other cognitive phenomena and employee/employer rights. He has received
several grants to conduct studies in these areas, including a 30-month
grant from the Army Research Institute for the Behavioral and Social
Sciences.
     Garland has published numerous papers and articles on decision making,
motivation and leadership and is on the editorial boards of several major
journals in his field of research.
     Garland graduated cum laude from Brooklyn College and received his
master's and doctoral degrees from the Industrial and Labor Relations
School of Cornell University.
     He lives in Newark.