UpDate - Vol. 12, No. 18, Page 4
February 4, 1993
Series to examine managing in the '90s

     How do you create an ecology-friendly business and still make a
profit? What information should you use to price a product so that it's
sure to sell? And how do people learn or fail to learn from experience?
     In March and April, the College of Business and Economics will bring
distinguished scholars to the Newark campus to answer these questions as
part of the Department of Business Administration's second annual "Managing
Better during the '90s and Beyond" lecture series.
     What sets this lecture series apart is that it is geared to the needs
of the business community and is open to anyone who feels they can benefit
from the information and advice these scholars are offering.
     On March 5, Paul Shrivastava, professor of management at Bucknell
University and author of "Bhopal: Anatomy of a Crisis," will explain how to
prepare for an environmentally conscious future with management practices
that integrate protection of the environment with sound business decisions.
     Kent Monroe, professor of marketing at the University of Illinois,
will be at the University on Friday, March 19. He will explain why consumer
behavior needs to be studied in order to design profit-enhancing pricing
policies.
     The final speaker of the series, Robin Hogarth, professor of
behavioral science at the University of Chicago, will explain the method
he's devised for helping or training people. It centers on teaching them
how to learn from their own experiences. His lecture is scheduled for
Wednesday, April 28.
     All lectures are followed by a question-and-answer session and are
free and open to the public. Each program is scheduled at 3 p.m. The March
5 and 19 talks will be in 118 Purnell Hall and the April 28 program will be
held in 004 Kirkbride Hall.
     For information about the lecture series, call 831-2554.