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‘Title Town’ banner hung, discounts extended

Newark’s “Title Town” banner hangs from the CSX overpass at the eastern entrance to downtown.
4:38 p.m., March 4, 2004--UD, the city of Newark and the Downtown Newark Partnership (DNP) jointly have hung a colorful 6-by-90-foot “Title Town” banner from the CSX railroad overpass near McDonald’s at the eastern entrance to downtown Newark.

Designed by Keith Heckert, art director in UD’s Office of Public Relations, the banner celebrates the football championships won by UD and Newark High School in 2003. It features both schools’ mascots and athletic achievements and announces Newark as Title Town. The city and DNP jointly funded banner production and installation.

On Feb. 10, Newark declared itself “Title Town” in honor of the football championships, and the UD Bookstore, UD Dining Services and downtown Newark merchants are offering special Title Town discounts on goods and services to celebrate. Those discounts have been extended through March 31.

National championship merchandise is available at University Booktore locations and online. Beginning Monday, March 8, the UD Bookstore will take 25 percent off all national championship clothing.

Last fall, Herlocher Foods Inc. of State College, Pa., introduced a Fightin’ Blue Hen salsa and dipping mustard. The mustard is featured in a line of specialty sandwiches at Dining Services. The sandwiches and other Dining Services food specials are available through March 31 at the following locations:

  • Perkins Student Center—Purchase a Herlocher’s specialty sandwich and receive a free 16.9 ounce bottle of Blue Hen Water.
  • Trabant University Center—One topping BENE pizzas are half price on-site or delivered. Purchase a Herlocher’s specialty sandwich and receive a free 16.9 ounce bottle of Blue Hen Water.
  • Round House, Smitty’s, Euro Bistro, Carpenter Sports Building and General Services Building snack bars—Purchase a Herlocher’s specialty sandwich and receive a free 16.9 ounce bottle of Blue Hen Water.
  • Concessions at the Bob Carpenter Center—Purchase a hot dog and medium Coke for $3.
  • Campus Markets—Purchase a case of Blue Hen Water (24 16.9-ounce bottles) for $16.
  • Blue & Gold Club—Members get $1 off on special Title Town Friday and Saturday dinner entrees. Membership information is available at the club.

Also look for “Title Town” posters in windows on Main Street for more than 60 Newark merchants offering special discounts in celebration of the football championships.

The specials offered are as diverse as the businesses providing them. For example, Newark Newsstand is offering 50 percent off all 2004 calendars and 10 percent off New York Times best sellers. You’ve Been Framed is offering 10-60 percent off select items, including framed UD and Newark prints.

Restaurants and eateries are offering discounts of 10-20 percent, as well as “buy one, get one” entrees. Personal service establishments are offering discounts on products and services, and professional service businesses are also participating by providing free subscriptions to professional journals, free consultations and giveaways.

Photo by Kathy Atkinson

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