Books for a Better Life Award, 2003


“A smashingly good book.”

-Edward Zigler, Ph. D., director, Yale’s Center in Child Development and Social Policy, and the “father” of Head Start programs



“Reviewing decades of developmental research, [the authors] dispute the effects of accelerated learning on children reported by the media and recommend that children be left to develop curiosity on their own (much like Einstein and other intellectuals) rather than through “canned” academic programs. Parents will better comprehend each of significant areas of development – math, reading, verbal communication, science, self-awareness, and social skills – and get a grasp of what is scientifically proven to help children learn and grow. Highly recommended…”

-Library Journal



“…Parents will find a valuable message if they stick with the program, ultimately relieving themselves and their offspring of stress and creating a more balanced life.”

-Publishers Weekly



“Any mom who’s ever fretted over the ‘magical’ 0-3 window for learning (who hasn’t?) can breathe a big sigh of relief, thanks to Einstein Never Used Flash Cards. This get-real guide, from two mothers who are also developmental psychologists, explodes overhyped education myths and tells you why relaxing and reclaiming your child’s childhood is the best way to nurture his growing mind.”

-Parenting magazine


“An elegant summary of what mind and brain science can tell us about child development and learning. The reasonable and reassuring implications the authors draw from this research provide a much needed corrective to the hype and distortions all too prevalent in the popular media. Finally, the truth!”

-John T. Bruer, Ph. D., president of the James S. McDonnel Foundation and author of The Myth of the First Thirty Years


“Parents eager to know what to do – and even more important, what not to do – to help their children discover and take advantage of their hidden talents will find this well-written book a treasure trove of information and advice. A trustworthy parenting resource from two highly respected scholars!”

-Linda Acredolo, Ph. D., professor of psychology at the University of California, Davis, and author of Baby Signs and Baby Minds


“This book makes it easy to be a good parent! It explains how, by nurturing your child’s love for learning through play, you will foster initiative, creativity, curiosity, empathy, and self-esteem – in sum, a happy child. Isn’t that what we all want?”

-Janet Rice Elman, executive director of the Association of Children’s Museums in Washington, D.C.


“Although parent know that early years are learning years, just what that means has been confusing – until now. Einstein Never Used Flash Cards makes practical sense of vast number of technical studies and hyperbole of advertising claims. It explains in clear, compelling, and scientific terms how learning really takes place. This book is a must-read for parents, grandparents, teachers, caregivers, pediatricians, and policy makers – in other words, all those who care about and for the next generation of children.”

-Ellen Galinsky, president and cofounder of the Families and Work Institute in New York City


“This book is a breath of fresh air for moms, dads, and child care professionals who have been turned into anxious wrecks by the parenting industrial complex. With a light touch and an acute scientific eye, it analyzes what we do and don’t know about how to foster children’s development.”

-Steven Pinker, Johnstone Family Professor of Psychology at Harvard University and author of The Language Instinct, How the Mind Works, and The Blank Slate


“A real gem! The authors provide a timely and much-needed corrective to recent overblown claims about children’s development. A must-read for parents, teachers, and policy makers.”

-Ross D. Parke, Ph. D., past president of the Society for Research in Child Development; director of the Center for Family Studies at the University of California, Riverside; and author of Throwaway Dads


“Don’t waste your money on flash cards, high-tech toys, and computer programs designed to teach your child how to read, write, and add. The advice in this book will dommore to help your child grow up to be happy, healthy and smart than anything you can buy in an educational toy store. A tour de force and much-needed wake-up call for today’s parents.”

-Laurence Steinberg, Ph. D., Distinguished University Professor of Psychology at Temple University and author of You and Your Adolescent


“This easy-to-read book is outstanding. Modern-day parents are under pressure. They have an avalanche of information. But whom can they trust? This book provides a road map. It separates the evidence from the hype. It describes scientific discoveries about child development and child-rearing in a way that is both accessible and accurate. To parents the book says ‘trust yourself’ and it describes what children need (play) and what they don’t (flash-card tutorials) to maximize their potential. Parents everywhere are asking for the information in this book. It is enthralling and ever so timely.

-Andrew N. Meltzoff, Ph. D., coordinator of the Center for Mind, Brain, and Learning at the University of Washington and coauthor of The Scientist in the Crib and Words, Thoughts, and Theories