Articles

Bernard, J.C. and N. He. “Confounded by the Field: WTP in Food Auctions when Field Prices are Increasing.” Agricultural and Resource Economics Review, forthcoming.

Hustvedt, G. and J.C. Bernard. “Consumer Willingness to Pay for Social Responsibility Labeling on Apparel.” International Journal of Consumer Studies, forthcoming.

Bernard, J.C. and A. Yiannaka. “Understanding Patenting Decisions: A Classroom Exercise.”  Journal of Economic Education, forthcoming.

Onken, K. and J.C. Bernard. “Catching the “Local” Bug: A Look at State Agricultural Marketing Programs.” Choices, 2010.

Bernard, J.C. and D. J. Bernard. “What is it about Organic Milk?  An Experimental Analysis.”  American Journal of Agricultural Economics91(2009): 826-836.

Bernard, J.C., K. Gifford, K. Santora, and D.J. Bernard.  “Willingness to Pay for Foods with Varying Production Traits and Levels of Genetically Modified Content.”  Journal of Food Distribution Research, 40(2009):1-11.

Hustvedt, G. and J.C. Bernard. “Consumer Willingness to Pay for Sustainable Apparel: The Influence of Labeling for Fibre Origin and Production Methods.” International Journal of Consumer Studies, 32(2008): 491-498.

Gifford, K. and J.C. Bernard.  Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food.Journal of Food Distribution Research, 39(2008): 26-39.

Bernard, J.C., J.D. Pesek, Jr., and X. Pan.  Consumer Likelihood to Purchase Chickens with Novel Production Attributes.  Journal of Agricultural and Applied Economics, 39(2007): 581-596.

Awokuse, T.O. and J.C. Bernard.  Spatial Price Dynamics in U.S. Regional Broiler Markets.  Journal of Agricultural and Applied Economics, 39(2007):.

Bernard, J.C., C. Zhang and K. Gifford.  An Experimental Investigation of Consumer Willingness to Pay for Non-GM Foods when an Organic Option is Present.  Agricultural and Resource Economics Review, 35(2006): 374-385.

Bernard, J.C.  “Finding and Retaining the Dominant Strategy: The Second-Price, English, and ‘Sealed-Offer’ English Auctions.” Journal of Economic Behavior and Organization, 60(2006): 553-561.

Gifford, K. and J.C. Bernard.  “Influencing Consumer Purchase Likelihood of Organic Food.” International Journal of Consumer Studies, 30(2006): 155-163.

Bernard, J.C. and D.J. Bernard.  “Using Context in Classroom Experiments: A Public Good Example.”  International Review of Economics Education, 4(2005): 9-22.

Bernard, J.C., W. Schulze, and T. Mount.  “Bidding Behavior in the Multi-Unit Vickrey and Uniform Price Auctions.”  Applied Economics Letters, 12(2005): 589-595.

Bernard, J.C.  “Evidence of Affiliation of Values in a Repeated Trial Auction Experiment.”  Applied Economics Letters, 12(2005): 687-691.

Jaiswal, S., E.R. Benson, J.C. Bernard and G.L. Van Wicklen.  “Neural Network Modelling and Sensitivity Analysis of a Mechanical Chicken Catching System.”  Biosystems Engineering, 92(2005): 59-68.

Bernard, J.C. and W. Schulze.  The Next New Thing: Curiosity and the Motivation to Purchase Novel Products.  Economics Bulletin 3(2005): 1-8.

Bernard, J.C., X. Pan, and R. Sirolli.  Consumer Attitudes towards Genetic Modification and Other Controversial Production Attributes for Chicken.  Journal of Food Distribution Research, 36(2005): 1-11.

Gifford, K. and J.C. Bernard.  The Impact of Message Framing on Organic Food Purchase Likelihood.  Journal of Food Distribution Research, 35(2004): 19-28.

Bernard, J.C., J.D. Pesek, Jr., and C. Fan.  Performance Results and Characteristics of Adopters of Genetically Engineered Soybeans in Delaware.  Agricultural and Resource Economics Review, 33(2004): 282-292.

Bernard, J.C., J.D. Pesek, Jr., and C. Fan.  “Delaware Farmers’ Adoption of GE Soybeans in a Time of Uncertain U.S. Adoption.”  Agribusiness: An International Journal, 20(2004): 81-94.

Bernard, J.C. and W. Schulze.  Teaching Marginal Cost, Supply and Efficiency with an English Auction Experiment.  Journal of Economic Education, 31(2000): 52-59.

Lesser, W., J.C. Bernard, and K. Billah.  “Methodologies for Ex Ante Projections of Adoption Rates for Agbiotech Products: Lessons Learned From rBST.” Agribusiness: An International Journal, 15(1999): 149-162.

Bernard, John C., Timothy Mount, and William Schulze.  Alternative Auction Institutions for Electric Power Markets.  Agricultural and Resource Economics Review, 27(1998): 1-7.

Bernard, J.C. and L.S. Willett. "Broiler Price Transmission Results and Data Periodicity." Applied Economics Letters, 5(1998): 221-224.

Willett, L.S., M. Hansmire, and J.C. Bernard. “Asymmetric Price Behavior of Red Delicious Apples.” Agribusiness: An International Journal, 13(1997): 649-658.

Bernard, J.C. and L.S. Willett. "Asymmetric Price Relationships in the U.S. Broiler Industry."  Journal of Agricultural and Applied Economics, 28(1996): 279-289.

Grants (selected)

2008 – 2010 USDA – FSMIP.  Willingness to Pay for Locally Grown, Organic and Natural Foods: Implications for Producers and State-Sponsored Agricultural Marketing Programs. Sept. 1, 2008 – August 31, 2010.  Funds: $64,170. (Lead PD: John C. Bernard, Co-PD: John Pesek).

2008 – 2010 USDA – Southern SARE. Marketing of Locally Produced Sustainable Animal Fiber Products.  Sept. 1, 2008 – Aug. 31, 2010. Funds $140,000. (Lead PD: Gwendolyn Hustvedt, Co-PDs: John C. Bernard, Hikaru Hanawa Peterson)

2005 – 2007  USDA – NRI.  The Value of the “U.S.A.” Label on Retail Agricultural Products in Japan. Sept. 1, 2005 – Aug. 31, 2007. Funds: $334,473. (Lead PD: Hikaru Hanawa Peterson, Co-PDs: John C. Bernard, John Fox)

2004 – 2006 USDA – FSMIP.  Potential Acceptance and Marketing of Corn Genetically Modified to Reduce Phosphate Emissions. Sept. 1, 2004 – August 31, 2006.  Funds: $66,521. (Lead PD: John Bernard, Co-PD: John Pesek).

2003 - 2005 USDA - NRI.  Experimental Investigation of Interactions in Willingness to Pay for Certified Organic and Non-Genetically Modified Foods.  Sept. 1, 2003 - Aug. 31, 2005.  Funds: $116,911. (Sole PD).

Presentations (selected recent)

Bernard, J.C. “Examination of Factors Affecting Bidding in WTP Food Auction Experiments.” Southern Economic Association Annual Meeting, Washington, DC, November 20-23, 2008.

Bernard, D.J. and J.C. Bernard “What is it about Organic Produce? An Experimental Analysis of Potatoes and Sweet Corn.” Northeastern Agricultural and Resource Economics Association 2008 Annual Meeting, Quebec City, Canada, June 30 – July 1, 2008.

He, N. and J.C. Bernard “Differences in Willingness to Pay and Consumer Demand for Organic and Non-GM Fresh and Processed Foods.” Northeastern Agricultural and Resource Economics Association 2008 Annual Meeting, Quebec City, Canada, June 30 – July 1, 2008.

Solano, A. and J.C. Bernard “Are Consumers Paying for What They Think They Are? Willingness to Pay for Natural and Organic Foods Before and After Definitions.” Northeastern Agricultural and Resource Economics Association 2008 Annual Meeting, Quebec City, Canada, June 30 – July 1, 2008.

Peterson, H.H., J. Fox, and J.C. Bernard.  “Calibrating Hypothetical Values: An Application to Estimating the U.S. Brand Value in a COOL-Mandated Export Market.  Western Agricultural Economics Association Annual Meeting, Big Sky, Montana, June 25-27, 2008.

Bernard, J.C. and D.J. Bernard “What is it about Organic Milk? An Experimental Analysis.” AAEA’s Food and Agricultural Marketing and Policy Section Conference, Washington, D.C., March 10, 2008.

Parish, A.L., J.C. Bernard and J.D. Pesek.  “Farmer Willingness to Adopt High Available Phosphorus (HAP) Corn.” Northeastern Agricultural and Resource Economics Association 2007 Annual Meeting, Rehoboth Beach, DE, June 10-13, 2007.

 Solano, A. and J.C. Bernard.  “Understanding Willingness to Pay for Organic, Natural and Non-Genetically Modified Foods.” Northeastern Agricultural and Resource Economics Association 2007 Annual Meeting, Rehoboth Beach, DE, June 10-13, 2007.

 Gifford, K.R. and J.C. Bernard.  “Cluster Analysis of Willingness-to-Pay and Labeling Preference for Non-GM and Organic Food.” Northeastern Agricultural and Resource Economics Association 2007 Annual Meeting, Rehoboth Beach, DE, June 10-13, 2007.

 Bernard, J.C. “Consumer Willingness to Pay Premiums for Attributes of Organic Milk.”  Annual Conference of the Food Distribution Research Society, Quebec City, Quebec, October 14-18, 2006.

Bernard, J.C.  “What is it about Organic Milk? Results from Auction Experiments.”  Agricultural Economics Seminar, Kansas State University, Manhattan, KS, May 4, 2006.

Bernard, J.C., and K. Gifford. “Willingness to Pay Premiums for Non-GM and Organic Foods.”  Annual Conference of the American Council on Consumer Interests, Baltimore, MD, March 15-18, 2006.

Bernard, J.C. and D.J. Bernard. “Markets and Middlemen: A Classroom Exercise.”  17th Annual Teaching Economics: Instruction and Classroom Based Research Conference, Moon Township, PA, Feb. 16-18, 2006.

Other Publications (selected)

Book Reviews

Bernard, J.C.  The Gene Revolution: GM Crops and Unequal Development.  Journal of Agribusiness, 25(2007): 215-217.

Proceedings

 Bernard, J.C. and K. Gifford.  “Consumer Willingness to Pay Premiums for Non-GM and Organic Foods.”  Consumer Interests Annual, 52(2006): 319-330

 Bernard, J.C. and D.J. Bernard. “A Classroom Experiment on Risk and Uncertainty.”  Proceeding of the 16th Annual Teaching Economics: Instruction and Classroom Based Research Conference, Moon Township, PA, Feb. 17-19, 2005, p. 16-22.

Working Papers