POLICY
The Office of Communications & Marketing (OCM) is charged with guiding
the design and evolution of the institutional web site and ensuring
all web content (represented by web pages) meets the University's
quality and accuracy standards.
The placement of banner advertisements
is limited to the news and events (UDaily) section of the UD website.
All banner ads will be labeled with the word "Advertisement".
The
use of paid links to commercial Web sites, including sponsorships
of Web site content, is limited to sections of the udel.edu Web site
that offer general information, such as news, events and maps, as
opposed to those providing necessary academic information.
Advertising
must be free of controversy. Advertising will not be accepted for
alcohol products, tobacco products, gambling, weapons, predatory lending
or anything illegal. Advertising will not be accepted for any products
and services so close to the mission of UD that an implied endorsement
might be perceived. Examples of such products are test preparation
services and student loans. As is true with print advertising, UD
reserves the right to reject any advertising for any reason, or to
request revisions, even after an advertising agreement has been signed.
Final approval of advertisers and the ads themselves rests with the
Associate Vice President for External Relations.
While banner advertising
is limited to the UDaily portion of the Web site, that limitation
does not preclude, elsewhere on the University Web site, the appropriate
acknowledgement of sponsorship or other support from external sources.
That acknowledgement may include the use of a tastefully sized logo
with a link to the supporter's homepage. Any accompanying copy must
comply with FCC standards for non-commercial broadcast media (non-comparative,
value neutral statements, no call to action, no pricing, etc.).
The
official UD logo should appear on every page within the institutional
Web site to accurately identify its affiliation with the University.