Perceptions of Earthquake Impacts and Loss-

Reduction Policy Preferences Among Community 

Residents and Opinion Leaders
 


This study, which is being conducted under the National 

Science Foundation’s US/Japan “Common Agenda” 

collaborative research program on urban earthquake hazards, 

focuses on public and stakeholder views of the potential 

consequences of major earthquakes, their support for 

loss-reduction policies, and their attitudes with respect to 

acceptable levels of risk. The study site for this project is 

Alameda County, in the eastern San Francisco Bay Area. In 

1999, in the first phase of the study, DRC conducted a mail 

survey with a representative sample of over 700 households 

in Alameda County/ Oakland, California. In the second phase 

of the project, eight focus group discussions were carried out 

to obtain information on the risks perceptions and seismic 

policy views of members of four East Bay stakeholder 

groups: public officials, community residents, business 

owners, and practicing engineers.  DRC is collaborating on 

this project with investigators from the Center for Disaster 

Reduction Systems at Kyoto University’s Disaster 

Prevention Research Institute.