The Business Administration curriculum is designed to give students both a broad liberal arts background and a strong professional education. Within the Bachelor of Science (BS) program, students can major in international business studies, management, marketing, operations management or sport management. Students may also pursue a minor in international business with or without language, and/or apply to the minors in management information/decision support systems, economics or a variety of other fields. The business program is accredited at both the graduate and undergraduate levels by the Association to Advance Collegiate Schools of Business (AACSB), the sole agency recognized by the U.S. Department of Education as the accrediting body of business schools.
Marketing identifies common wants and needs among diverse groups of people, selects target markets, and develops strategies for new and existing products. Marketers formulate plans for pricing, distributing, and promoting products and services to facilitate mutually beneficial exchanges. Brands, advertisements, and new product development are all part of marketing.
The Marketing major is concerned with all aspects of anticipating and controlling demand through conception, promotion, exchange and distribution of goods and services. The marketing manager determines how to increase profits by developing new markets and by serving existing markets more effectively.
Since Marketing involves subjective and objective analysis and implementation, the curriculum blends first-hand experience and practical skills in the following courses: Marketing Research; Marketing Strategy; Buyer Behavior; Information Technology.
For additional information, students should visit the departmental office, 236 Alfred Lerner Hall, (302) 831-2554, the departmental website at http://www.lerner.udel.edu/departments/business-administration/department-business-administration, or contact the Alfred Lerner College of Business and Economics Office of Undergraduate Advising, 102 Purnell Hall, (302) 831-4369.
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