Professional education in Business Administration serves to develop the capabilities of students so that they may assume positions of leadership and responsibility at all levels of management in our society. Through its emphasis on undergraduate and graduate education as well as faculty research, the Department of Business Administration at the University of Delaware seeks to be a leader in the discovery, dissemination, and application of business related knowledge.
The faculty of the Department of Business Administration develop each student through a variety of teaching techniques: lectures, case studies, role playing, seminars, and directed study. No single teaching technique is emphasized to the exclusion of others. To enhance the instructional process, the department faculty is actively involved with business and government leaders through research, seminars, and consulting activities.
The business curriculum is designed to give students both a broad liberal arts background and a strong professional education. Within the Bachelor of Science (BS) program, students can major in marketing, management or operations. Students may also pursue a minor in international business and/or apply to the minors in management information/decision support systems, economics or a variety of other fields. The business program is accredited at both the graduate and undergraduate levels by the Association to Advance Collegiate Schools of Business (AACSB), the sole agency recognized by the U.S. Department of Education as the accrediting body of business schools.
The Marketing major is concerned with all aspects of anticipating and controlling demand through conception, promotion, exchange and distribution of goods and services. The marketing manager determines how to increase profits by developing new markets and by serving existing markets more effectively.
Although some careers in business demand the expertise developed by graduate education, there are numerous opportunities for those seeking employment after college. Most graduates find positions in private business, although there are jobs for marketing graduates in the media, in government, and with nonprofit organizations such as hospitals. Employment opportunities for graduates of this degree program include sales, marketing research, account management, insurance, advertising, merchandising, purchasing, production control and supervision. For additional information, students should visit the departmental office, 236 Alfred Lerner Hall, (302) 831-2554, the departmental website at www.lerner.udel.edu/Business, or the Alfred Lerner College of Business and Economics Office of Undergraduate Advising, 102 Purnell Hall, (302) 831-4369.
Check the Dictionary of Occupational Titles under section 164 for additional related careers.
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