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Marketing
Professional education in Business Administration
serves to develop the capabilities of students so that they may assume positions
of leadership and responsibility at all levels of management in our society. Through
its emphasis on undergraduate and graduate education as well as faculty research,
the Department of Business Administration at the University of Delaware seeks
to be a leader in the discovery, dissemination, and application of business related
knowledge.
The faculty of the Department of Business Administration
develop each student through a variety of teaching techniques: lectures,
case studies, role playing, seminars, and directed study. No single teaching
technique is emphasized to the exclusion of others. To enhance the instructional
process, the department faculty is actively involved with business and government
leaders through research, seminars, and consulting activities.
The business curriculum is designed to give
students both a broad liberal arts background and a strong professional
education. Within the Bachelor of Science (BS) program, students can major
in marketing, management or operations. Students may also pursue a minor
in international business and/or apply to the minors in management information/decision
support systems, economics or a variety of other fields. The business program
is accredited at both the graduate and undergraduate levels by the Association
to Advance Collegiate Schools of Business (AACSB), the sole agency recognized
by the U.S. Department of Education as the accrediting body of business
schools.
The Marketing major is concerned with all aspects
of anticipating and controlling demand through conception, promotion, exchange
and distribution of goods and services. The marketing manager determines how to
increase profits by developing new markets and by serving existing markets more
effectively.
Although some careers in business demand the
expertise developed by graduate education, there are numerous opportunities
for those seeking employment after college. Most graduates find positions
in private business, although there are jobs for marketing graduates in
the media, in government, and with nonprofit organizations such as hospitals.
Employment opportunities for graduates of this degree program include sales,
marketing research, account management, insurance, advertising, merchandising,
purchasing, production control and supervision. For additional information,
students should visit the departmental office, 236 Alfred Lerner Hall, 831-2554,
the departmental website at www.lerner.udel.edu/Business,
or the Alfred Lerner College of Business and Economics Office of Undergraduate
Advising, 102 Purnell Hall, 831-4369.
Sample Job Titles
| Bachelor's Degree/Entry Level |
Further Education/Experience
Often
Required |
| *public relations specialist |
*marketing director |
| *sales representative |
*sales manager |
| *investment manager |
*market research
analyst |
| *media planner |
*purchasing agent |
| *financial services |
*public relations
manager |
| *marketing assistant |
*account executive |
Check the Dictionary of Occupational Titles under section 164 for additional
related careers.
Enhancing Employability
- Participate in Internships,
Field Experience Placements and Alumni Mentor Network.
- Sample UD Field Experiences: BMA Financial Group, CATO Johnson Worldwide,
Quiet Resorts Public Relations
- Acquire good computer and statistical skills.
- Obtain sales experience.
- Develop excellent communication skills and high energy level.
- Gain experience through co-op or internship programs.
- Join relevant student organizations to develop leadership skills.
- Plan on MBA for most brand management, consulting and research opportunities.
Some Employers of Marketing Majors
Accenture
www.accenture.com
After College
www.aftercollege.com
AT&T
www.att.jobs
Bank of America
www.bankofamerica.com/careers
Barbizon Modeling Agency
www.barbizonmodeling.com
Black and Decker
www.blackanddecker.com
Coca Cola Enterprises
www.cokecce.com
Diamond State Financial
www.dsfg.com
DoubleTree Hotels/Hilton
www.hilton.com
Enterprise Rent-a-Car
www.erac.com/recruit/default.aspx
FedEx
www.fedex.com
Ferguson Enterprises (Wolseley)
www.wolseleyna.com
JPMorgan Chase
www.jpmorgan.com
Merrill Lynch
www.ml.com
News Journal
www.delawareonline.com
Pfizer
www.pfizer.com
PNC Bank
www.pnc.com
Polo Ralph Lauren
www.ralphlauren.com
Procter and Gamble
www.pg.com
Progressive Insurance
www.progressive.com
QVC, Inc.
www.qvc.com
Turner Broadcasting Systems
www.turner.com
Vanguard
www.vanguard.com
Yahoo! Inc.
http://careers.yahoo.com
Other Sources of Information
Advertising Women of NY
www.awny.org
Agency Compile – the most comprehensive agency directory
www.agencycompile.com
AAAA-Firststates Council American Association of Advertising Agencies
www.aaaa.org
American Advertising Federation
www.aaf.org
American Marketing Association
www.marketingpower.com
Cynopsis Media
www.cynopsis.com
Careers-in-Marketing.com
www.careers-in-marketing.com
iHireMarketing.com
www.ihiremarketing.com
iHireSalesPeople
www.ihiresalespeople.com
Jobs4Sales.com
www.jobs4sales.com
MarketingJobs.com
www.MarketingJobs.com
Marketing Research Association
www.mra-net.org
Mediabistro.com
www.mediabistro.com/joblistings
MediaRecruiter.com
www.mediarecruiter.com
Monster - Research Companies
//company.monster.com
Philly Ad Club
www.phillyadclub.com
Sales and Marketing Executives International
www.smei.org
State of Delaware (list of agencies)
www.delaware.gov/topics/agencylist_alpha
The Riley Guide
www.rileyguide.com
www.worldopinion.com
www.worldopinion.com specializes in marketing/research/advertising/media fields.
Resources for Finding Employment
Found at the Career Services Center's Career Library (first floor):
- Blue Hen Careers -- Internships, Part-time, Summer, and Full-time Jobs -- All in one place
- Top Careers for Business Graduates (CSE 83)
- Great Jobs for Business Majors (CSE 84)
- Careers in Focus - Business (CSE 85)
- Business School Buzz Book (GS 88)
- What Can You Do with a Major in Business?
(CSE 97)
- Careers in Business (CSE 99)
- Careers in International Business (CSE 100)
- Management Consulting (CSE 111)
- Opportunities in Banking Careers (CSE 150)
- Careers in Focus - Advertising & Marketing
(CSE 171)
- Opportunities in Sales Careers (CSE 179)
- Opportunities in Real Estate (CSE 181)
- Careers in Real Estate (CSE 181.5)
- Career Opportunities in Advertising and Public
Relations (CSE 230)
- Careers for Extroverts & Other Gregarious
Types (CSE 590)
- Careers for Talkative Types & Others With
the Gift of Gab (CSE 593)
- Career Opportunities in the Nonprofit Sector (CSE 654)
- Graduate Programs in Business, Education,
Health, Information Studies, Law & Social Work (GS 40)
- National Association of Colleges & Employers
(NACE) Annual, Vol. 2
- www.udel.edu/CSC/netresources.html
CSC's Internet Resources
Further information including: Skills to Develop, Strategies
for Contacting Employers, Grad School Information and where to get assistance
is available in the CAREER LIBRARY located at 401 Academy Street.
Last updated: December 15, 2011 (CH)
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