Director of Analytical Services
Merkle Direct Marketing, Lanham, MD
|Topic:||Effective Marketing and Statistical Analysis|
Effective relationship marketing requires more than data and a database tool. Although they are necessary, these are more of commodity products. To truly find, retain, and maximize customer relationships, companies must move from facts, figures, and technology to information and application to marketing programs.
This presentation gives some highlights of how statistical techniques can be applied to turn data into information for marketers who use direct marketing as a key part of their strategy. It will touch on modeling for response, modeling for profit, modeling for customer value, and clustering into segments for differentiated messages. A link will be made between the analysis and intelligently sifting through the data to find the key information which will impact business decisions.
|Thursday, September 28, 2000 |
|Time:||Social hour -- 6:00 pm|
Dinner -- 6:30 pm
Speaker -- 7:15 pm
|Place:||Newark Holiday Inn|
|Menu:||Appetizer: Fruit Cup |
Salad: Mixed Greens
Entree: Vegetable Lasagna & Garlic Bread
Dessert: Chocolate Parfait
|Cost:||$25 for members, $10 for students|
Reservations to Joe Pultz by Friday, September 22, 2000.
Please note: Be sure to RSVP by this date, to assure a meal is reserved for you.
Return to Delaware Chapter ASA home page.